Origin Enterprises plc Assignment Example | Topics and Well Written Essays - 1250 words

Origin Enterprises plc - Assignment Example The manufacturing and distribution operation of the agro nutrition division is based in the United Kingdom, Norway, Poland and the Ireland. There are many renowned items produced by the company. Some of those renowned products are crop nutrition, feed ingredients, marine proteins and oils and integrated agronomy services etc. which provides a leading edge in the competitive market. On the other side the food division of the company is categorized into four segments i.e. manufacturing, marketing, sales, and distribution which is primarily based on Ireland. Presently, the company is in leading position due to supply quality of foods across manufacturing sector, food service sector and the retail sector. Here the researcher tries to analyse the different aspects of the Origin Enterprise by analysing the annual report as well as the Director’s report. In this report, the researcher highlights the different social, ethical and environmental issues. The financial analysis is also in tegral part of this report. Review of Annual Report and Director’s Report General Overview of the Origin Enterprise Plc ... There are a number of food brands of Ireland, food services retail convenience segments, manufacturing sector and home baking that are related with the business network of the company. On the other side, the foods wing of Origin Enterprise plc is consisted with three food brands namely Roma, Odlums and Shamrock. There are two subsidiaries of the company i.e. R & H Hall Limited and Goulding Chemicals Limited. The sales revenue of the company decreased 11 % in 2012 comparing to that of in 2011. The segment wise analysis of the company shows that the sales revenue of Food business division is higher than the Agri-nutrition division. Target Market The Agri-Nutrition business is distributed through its manufacturing and distribution operation in Ireland, United Kingdom, Poland and Norway. The Food division activities are mainly based on Ireland and supplies the Italian food ingredients, home baking and convenience categories across the retails, food service and manufacturing sectors. Comp any generates 50.4% of the total revenue from the Ireland and 49.6% from rest of the world (Annual Report, 2012). Market Situation The present global crisis UK and downturn in the European market is affecting many of the businesses. The inflation rate is 3.7% down as compared to last year and the increase in unemployment rate of 7.9% changed the spending pattern of the customers. There Irish farming division is currently facing significant challenges. Firm’s incomes and purchasing power are under sustained pressure following a period of very low output prices and tightening of firm credit. As a result the sales and profit margin of the company got affected. Core Competitors Origin